I’ve been thinking. (insert “uh oh” or “watch out” or “finally”)
There are a ton of areas in the city of Buffalo that are distinctly identifiable by their name. In some cases, that name may be aligned to a main street or “drag” – in others, to something historic or unique. But in all cases, the name comes with an image. It also creates a destination while identifying you with a particular neighborhood.
The name is everything.
Think of the Elmwood Village, Allentown, Canalside, Chippewa, Cobblestone, Larkinville. Each of these have become destinations, filled with restaurants, bars and other amenities, flush with hustle and bustle. They’re marketable locales. They’ve become pockets of pride for the city and even trendy. Basically just places people want to be.
So what about North Buffalo?
It has all of the above and given the flurry of business activity and recent real estate trends, it has become, not only cool but also, a good investment to reside in 14216. But is thinking of it on the “North Buffalo” scale too broad? Meaning, without having focus on the center of the activity, maybe we’re missing out on what could be something even greater.
The above neighborhood names drive people to a place that usually in turn spurs some economic impact. It’s no secret that the backbone of North Buffalo is Hertel Avenue. The marketer in me would love to see us commit to creating something that reinforces just that. Reinforces a unified brand for the core part of North Buffalo – be it our avenue, village, district, borough or ward. Something we can collectively own, celebrate and promote.
Whether you’ve lived in the area your whole life or are a transplant, you’re likely all abuzz with the buzz so I’m sure this resonates with you. So what do you think? Do we need a once-and-for-all name? A brand? What should it be? Share your thoughts in the below poll!