BuffaLOVERS Unite!

Buf-fa-LOVE [buhf-uh-luhv]


  1. A profoundly passionate affection for the City of Buffalo.
  2. A feeling of warm and personal attachment for the people, places, traditions, culture and history of Buffalo.
  3. A Western New York city toward which love is felt; beloved city.

Ex) Thousands proudly show off their BuffaLOVE by wearing t-shirts branded with a buffalo and heart logo.


Circa 2008. 42.8864° N, 78.8786° W. American English, Buffalo Slang. Early appearances of the word BuffaLOVE came on facebook posts and twitter hashtags, and of course, on clothing, turning the theme into an apparel sensation. Regretfully my research couldn’t trace ownership of the word to any individual or group.  My tip of the hat to the creative mind or minds behind it. It’s a pure and relevant way to convey the meaning of our local pride and state of mind.  A beer on me should our paths ever cross.


BuffaLOVE has widely become part of many people’s vernacular, but now that I’ve formally documented the definition of the word it’s time we celebrate it and its meaning with a festival. It’s Buffalo, what else would we do? On May 31st, BuffaLOVERS will get an opportunity to break bread (and tacos) at the Buffalo Zoo as it hosts the BuffaLoveFest; a collection of all things Buffalo.

This inaugural festival came about through a good friend of mine, Tom Muraca, who concocted the idea during one of his many inspirational daydreams.  Through his involvement with the ProZoo board, the idea quickly turned into reality, as the zoo was not only a great venue, but they were eager to partner on the initiative. The BuffaLoveFest will feature everything from Buffalo music on two separate stages to a celebrity dunk tank!


I’d be remiss for writing this blog without planning to attend. I’m thrilled we have yet another reason for the masses to herd to North Buffalo. I expect to overindulge in food truck food and locally brewed beer (don’t worry, it’s a short walk home to Hertel), scream many incorrect answers to Buffalo Trivia questions, and just bask in the goodness that is a Buffalo festival.

So logistics. May 31st. Party starts at 5:30 p.m. and for those who wisely buy in advance, tickets are only $20 as opposed to $30 at the door. If you’re into adult beverages, NOTE, you will also receive two free drinks with your ticket purchase. HEYO!

Visit BuffaLoveFest.com for more info and to purchase tickets. See ya there!


The Story Behind the Design

I can’t be alone. Among the thousands of pro-716 “BuffaLOVERS”, I think many of us have an unexplained affinity for the standing buffalo. An odd choice for a favorite animal, sure.  Especially for one that has no confirmed credit for the city of Buffalo’s name. But yet it’s slapped all over everything we love, from sports teams to street landscapes. So of course when Karen and I moved to the city, we immediately needed to adorn our new house with the burly image.

Enter New Buffalo Graphics, the standing buffalo capital of Buffalo.

The first piece that caught my eye looked like a pack of camel cigarettes. Closer inspection revealed creative detail with a purpose unrelated to smoking altogether. References to camel were replaced by buffalo both in writing and graphically. Cigarettes became clarinets and the subhead of Jazz & Geography Blend Clarinets brought it all together.

But what’s better is how those elements came about.

I inquired with Hertel Avenue shop owner and designer, Michael Morgulis (who I note is a former award winning Ad Club member), about his inspiration for this wildly interesting piece, and also (politely) demanded an explanation on how it related to Buffalo. He was happy to oblige, and went on to tell me about his days in the late 70s and early 80s where he would develop posters for the Just Buffalo Literary Center. Each poster announced an event, usually a poetry reading or other literary happening. In this case, poets and musicians from many geographical points around the country were coming to perform in Buffalo. It was sort of a rock concert, but with poetry and jazz.

He went on to tell me how the stars aligned at the 11th hour.

“So, there I was trying to meet deadline, up all night, drinking coffee and smoking one Camel after another, struggling to come up with the right combination of words and images. And then it was time to take my daughter to the Community Music School for her clarinet lesson. As usual, she complained that I smelled bad from smoking so much. So, I decided the only right thing to do was to listen to the wisdom and quit smoking then and there. All at once the elements of that moment coalesced. The sun came out from behind the clouds, the air was clear and I knew that the clarinet/cigarette rhyme and the “make music, not smoke” message was going to somehow be on the 17×22 piece of paper on my drawing board. I crumpled the pack of Camels with 3 cigarettes left, meaning to dump it forever… and then, in a double-take, uncrumpled the package, flattened it out and looked at it in an all new way.

I finished the poster in time and never went back to smoking. It was 1985.”

28 years later, it’s in my living room.