You may say this is old news or I’m late in posting this (it’s a whopping three days late). My apologies – it’s been quite a busy month for me!
But regardless, I wanted to put this out there, and in case you missed it, let you know that it was a pretty amazing month for Room Buffalo.
In addition to celebrating ten years of great success, the high-end Hertel Avenue interior design shop, and specifically, Michael P. as designer, was featured on HGTV’s House Hunters Renovations.
You can read much more detail about it in Buffalo Rising’s article, here.
I just want to offer my public kudos to Michael P. and Room Buffalo for taking their creativity, style and expertise to the national stage and representing North Buffalo so well. Pretty damn cool if you ask me!
I also learned that August 9th was deemed Michael P. day in Buffalo. If I was mayor Brown, I would’ve done that too. Congrats again to them, keep up the good work! And for all of you, stop in and peek around – I’m sure your decor can use an upgrade!
Maybe it’s a happy coincidence. Or maybe the folks at the Hertel Business Association were inspired by my two-part blog series posted a few months ago focusing on the area’s brand, or lack thereof, and how people refer to the Hertel neighborhood.
If you look at some of the points I tried to make, it came down to just two things. The first was that people call the Hertel area all sorts of things from the common “North Buffalo” and “HerteI” to the lesser knowns like “North Park” and “Northside”. And that point led into the second, that the core business district was lacking a true identity; a marketable name that can translate beyond the city limits and help spur additional traffic and economic activity.
So it looks like HBA, the group in the best position to take the lead on a branding effort, is now working to address that. Refer to their latest press release, which reveals an agreed upon name, a new logo, and also gives some detail on the background and thought process that went into the decisions.
Sure, maybe I would’ve liked to seen this come about in grander fashion with a big reveal and launch campaign, but that’s likely not realistic. (I’m used to the big budgets that come along with marketing for a bank.) And if I had more time, I would’ve volunteered to help lead the effort, but I’ll settle with thinking I was a part of it via this blog.
Hertel, I’m happy things are starting to happen.